Use These best Practices to create successful ads!
Be different from your competitors: competitor’s intelligence is always a good idea. You always want to be one step ahead. See what your competition is doing and make sure you have something different to bring to the table. Don’t use the same ads as everyone else. The more unique your ad is the more potential it will have to stand out and the better your CTR will be.
Test your ad creative: Testing your ads on a regular basis can be a strenuous task but it is worth it in the long run! Constantly testing and improving aspects such as the headline, call to action, unique value proposition and the display URL can ultimately better your CTR and conversion rate.
If you think like a potential customer you will know how to create the most efficient ad and ultimately sell your product or service. Usually I prefer running two ads in an ad-group as a test for about two weeks. After two weeks (assuming I have the statistics I need to make an informed decision) I will choose the ad that performed best and run it against a new ad. Every test that I carry out targets a different aspect of the ad. Don’t make any rash decisions and delete an ad before its time: a few days of testing is not nearly enough time to accurately measure the performance of your new creative. Accounts that receive little traffic should be given more time. Keep In mind that your results may display different stats depending on the date range you choose.
Set your campaign settings to ‘Rotate Indefinitely’: When you start setting up your AdWords campaign your settings are set to optimize ad display. Make sure to go back to your campaign settings and change the ad setting to rotate indefinitely. By performing this action Google will show all of your ads in an ad-group the same amount of times. If you select the ‘Rotate Evenly’ setting Google will display ads evenly for 90 days and optimize for you. This is a good option for some. However, allowing Google to optimize for you may give you less control over your ads. After the ads have run for a while and I’ve gathered a considerable amount of statistics I can make a valid decision on which ad to keep or which ones are under performing and should be paused. Continue to test different elements in your ads, differentiate the good ads from the bad and make the necessary changes!
Write your ads for your customers! : When you write your ad always keep your customers profile in mind. Who are you trying to target? Who will most likely benefit from your product or service? What will they respond to best? Only target people you believe will benefit from your offer. Some people believe that placing prices in your ad may increase the amount and quality of the traffic. Test different options and see what works best.
Be sure to check out adCore’s Guide for writing effective Ad Copy