The chances that you run a Dynamic Search Ad campaign (DSA) are high (and if not it is not too late!) but how do you know that Google succeeds in crawling your entire website? According to Google, their crawlers can only scan 75% of a website. So the question is, how can you improve it?
There is a simple way to increase this number and to boost your DSA campaign. Indeed, if you want to guarantee that your clients’ website is fully crawled just ask for the sitemap and submit it to Google. Thanks to the sitemap and the URLs that come with it, Google can check if the crawlers are able to scan your website and if they are not, then they will add your sitemap to the crawlers to make it work. You will see how this little change will boost your campaign and bring you incredible results.