Remember the time when you wanted to block your ads from appearing in mobile apps, you used to add “” as placement exclusion. Well, this time is over!


Starting in September 2018, Google will now allow you to easily decide whether or not you want to block mobile apps. Just enter your campaign settings, click “Additional Settings”, then go to “Devices” and just uncheck “Mobile App”, “Mobile App Interstitial”, “Tablet App” and “Tablet App Interstitial”. Easy right? But do not forget to do it to avoid bad surprises over the weekend!

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